This page will be a constantly updated list of the top 10 best books on entrepreneurship that all great and aspiring entrepreneurs need to read. The list will link out to more detailed “cliff notes” versions of the books. The rankings are arbitrary – number one does not mean it’s more worthwhile than number two. They are all valuable in their own ways. It’s up to you to decide which books would have the greatest impact on your personal goals and situation.
1. Start with Why – Simon Sinek: Simon outlines a clear model for how a business can communicate in a way that touches people’s emotional centers, because it is the emotional centers that drive action and loyalty. Too many businesses are focused on what they do but not why they do it. It is by sharing the “why” that a business can build cult-like loyalty – a good example would be Apple.
Why should you read this book? It will challenge the way you think about how a business should communicate to its customers and employees. It will fundamentally change how you approach your brand building.